In 1972 two young brothers from Central Java set out to create a professional business that produced world-class goods yet maintained local values. Today, PT.Dua Kelinci’s the pride of Indonesia, and its journey has been long and inspirational. The company’s founders strongly believe that a close-knit relationship and strong communication with the public are essential, and they’ve developed a unique and creative way to realize this ideal.
Industry tourism is an inspired interactive concept. It puts together scientific and historical information into a free recreational package so that the public can explore the business world and the food and beverage industry, plus the science and technology that go into creating top-quality products. PT. Dua Kelinci passionately believes that this kind of sustainable communication will help to promote both cultural values and a love for Indonesia’s superior production capabilities, translating local resources into national pride.